Spaces by Jacflash designed The Remy Martin Locker Room for Get Fresh Company during the NBA's All Star Weekend in Los Angeles. This space was created for guests to come get groomed, get changed and get right for the weekend's festivities.
We transformed this barbershop by adding large inset displays for merchandise on both sides of the room, which are sitting on top of the old barbershop cabinetry. Removing the original barber chairs, increased the amount of floor space so that we could add seating and a half court vinyl on the floor. We chose high-end basketball net inspired chairs with a locker room looking bench and a mirrored coffee table to coincide with the mirrored display walls.
The concept was inspired by a basketball locker room with a luxe urban edge. Both displays are lit up with custom neon arrows to highlight the GFC x Puma shoes and LED strips, which highlight the high gloss white paint and chain link fence feature. Surrounding both displays are clear mirrored acrylic panels to make the room look more spacious and which are also great for selfies to try on the featured clothing. We made a hollow DJ booth with a removable bottom to take advantage of and highlight the custom basketballs we had made.
To make for a dramatic entrance centred with the bar, we hung custom Remy Martin x Get Fresh Company basketballs rom the ceiling. Behind the DJ booth were custom made, matte black lockers, with a live plant display box to tie into the plant wall behind the bar. The bar was the barbershop's old cash desk, but we added a plant wall behind it to frame the custom gold basketball net hanging above the bartenders. This gold finish ties in with the custom gold bleachers, which were a great feature to create a second area for guests to have a seat outside and create a photo op for social media. For the furniture in the centre of the room, we chose two leather chairs and a smoked mirrored coffee table.
The Get Fresh mirrored coffee table underneath the hanging basketballs creates another interesting moment for people as they set their cocktails down. The bench was already in the barbershop, but also worked with our concept and doesn't visually block the entrance. We incorporated a few fun elements like the basketball arcade game and kept one of the barber chairs open for use during the event.